Why Microsoft Power Platform is the Best Low Code Platform of 2024

Understanding and leveraging your business data is essential for success. A significant focus of our practice at Velosio is implementing solutions that address this need. Among these, the Microsoft Power Platform holds unique capabilities, particularly for organizations seeking to gather and unify customer data from various sources. Indeed, Power Platform may just be the “Best Low Code Platform of 2024.” Let’s take a closer look at what Power Platform is, who can benefit, and the capabilities that have earned it this title.

What is Microsoft Power Platform?

The Microsoft Power Platform is a comprehensive, low-code development platform that allows organizations to analyze data, build solutions, automate processes, and create virtual agents, all with minimal coding expertise required. Make no mistake, while they’re easy to use, low-code development tools pack power and flexibility. In fact, Gartner predicts that by 2025, 70% of all new business applications will be built using low-code or no-code technologies.

Power Platform comprises five primary components:

1. Power BI, a business analytics tool that transforms data from various sources into interactive dashboards and analytics reports.
2. Power Apps, which allows users to build custom, no-code applications to solve business challenges.
3. Power Automate (formerly Microsoft Flow) for automating workflows and integrating systems and data across apps and services.
4. Power Pages, which enables the creation of low-code, responsive websites for engaging with external users.
5. Copilot Studio, which enables the ability to customize Copilot for Microsoft 365 or build new AI assistants using data, plugins, and integrations.

Together, these tools provide a powerful suite that enables businesses to drive efficiency, foster innovation, and make informed, data-driven decisions, all while democratizing access to technology and reducing reliance on traditional development resources.

Who Needs Power Platform?

Only 13% of employers say they are able to hire and retain the tech talent they need. The vast majority of organizations, then, are going without the IT resources necessary to run their operations optimally. Sure, MSPs can fill the gap, but increasingly, companies are seeking out low-code development platforms that everyday users can use to analyze data and build solutions.

Companies of almost every size and industry benefit from Microsoft Power Platform as they streamline operations, enhance efficiency, and make informed decisions without extensive reliance on IT resources. The Power Platform becomes invaluable for businesses working to provide their teams with the ability to analyze data, automate workflows, and create solutions that improve productivity and customer engagement, all while leveraging a low-code environment that minimizes development time and maximizes innovation.

What Makes Power Platform the Best Low-Code Platform of 2024?

Power Platform isn’t the only low-code platform on the market. What makes us say it’s the best? Determining the “best” low-code platform is subjective and depends on the specific needs, goals, and context of the organization considering the tool. While each platform has unique strengths and caters to different use cases, we see Power Platform as the standout because of its unique combination of extensive capabilities and ease of use.

Naturally, Power Platform is ideal for organizations already invested in the Microsoft ecosystem (e.g., Microsoft 365, Dynamics 365, Azure). It delivers seamless integration with these services, making it an ideal choice for businesses looking to extend their existing Microsoft applications or build new solutions leveraging Microsoft’s cloud.

What Can Power Platform Help Us Do?

• Unify Your Data Effortlessly

Imagine seamlessly integrating customer feedback from social media, sales figures from your CRM, and operational data from ERP systems into a single, unified dashboard. The Power Platform makes this possible with Power Query in Power BI, allowing you to connect to hundreds of data sources and simplify complex data transformation processes with intuitive, guided experiences. The unified view enables your business to identify cross-selling opportunities in real time or track customer satisfaction trends as they happen.

• Democratize Data Analysis and Insights

Picture a scenario where your marketing team, without coding expertise, creates comprehensive dashboards that track campaign performance across multiple channels. With Power BI, this level of self-service analytics is within easy reach. Teams can share insights, collaborate on reports, and make data-driven decisions that align with real-time market dynamics, ensuring that strategies are always ahead of the curve.

• Automate for Efficiency and Accuracy

Consider the automation of routine yet critical tasks such as lead assignment, inventory updates, or customer service ticket creation. Power Automate enables users to design workflows that automatically trigger these actions based on specific criteria, ensuring that leads are promptly followed up, inventory levels are accurately maintained, and customer inquiries are efficiently addressed, enhancing overall operational efficiency and customer satisfaction.

• Personalize Customer Interactions

Envision creating a custom app that gives your sales team instant access to customer purchase history, preferences, and feedback, enabling them to offer personalized recommendations during sales calls. With Power Apps, creating such tailored solutions is relatively simple, allowing for a level of personalization in customer interactions that significantly enhances the customer experience and drives loyalty.

• Stay Ahead with AI and Machine Learning

We’re all working to incorporate the magic of AI into our workflows. For example, you can use AI to predict customer buying behavior based on historical data so your business can offer targeted promotions that customers are most likely to respond to. Power BI’s AI capabilities allow you to harness predictive analytics, making it easier to anticipate market trends, adapt strategies accordingly, and maintain a competitive edge.

Velosio’s Commitment

We understand that in a world inundated with data, the ability to gather, analyze, and act upon customer information efficiently is what sets businesses apart. It’s the reason we advocate for the Microsoft Power Platform as the Best Low-Code Platform of 2024. Its unparalleled capacity to unify data from diverse sources, combined with user-friendly analytics, automation, and AI-driven insights, positions it as a true frontrunner. We invite you to learn more about how to incorporate Power Platform into your business’s winning data strategy by connecting with a member of our team.