State of the Cannabis Industry

Navigating Growth Through Innovation in 2024

Our team ran a survey to over 200 industry pros asking about technology, operation challenges, and growth plans for 2024.

Sara Silver, our Director for Horticulture and Cannabis, combines the findings with years of industry experience to bring you unique insights into thriving through innovation.

Here are just a few high-level takeaways:

  • 77% are focused on product expansion
  • 80% are adopting technology for compliance
  • 56% are optimistic about the future of technology

Whether you’re a cultivator, investor in the cannabis industry, or somewhere in the middle – this report will open your eyes to new opportunities in 2024.

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See what’s inside:

Executive Overview

Chapter 1: Overview of the companies who participated

Chapter 2: Operational hurdles and strategic approaches

Chapter 3: Financial insights and growth patterns

Chapter 4: Technological terrain: Prospects and considerations

Chapter 5: Consumer preference and geographic expansion

Envisioning 2025

State of Cannabis Report Cover

Meet the Author

Sara Silver
Director of Horticulture & Cannabis

Sara Silver leads Velosio’s cannabis projects, driving sales and fostering client relationships. With 8+ years in the cannabis industry and 30 years of ERP expertise, she consults marketing, sales, and product teams to ensure successful project delivery at SilverLeaf.

Sara Silver