Dynamics 365 Marketing and Dynamics 365 Customer Insights are now available for purchase as a unified product known as Dynamics 365 Customer Insights. The separate applications will be rebranded as Dynamics 365 Customer Insights – Journeys and Dynamics 365 Customer Insights – Data. To find additional details, please see our blog on the merge.

What is Microsoft Dynamics 365 Customer Insights?

A unified customer data platform for customer-centric experiences

Dynamics 365 Customer Insights empowers organizations to deliver exceptional customer experiences through personalized customer journeys across sales, marketing, and service teams. It offers a unified customer data platform and real-time journey orchestration, eliminating fragmented data and manual content creation.

Data analysts benefit from holistic customer data views and enrichment options, while marketers enjoy simplified content creation and efficient collaboration. This platform’s value lies in its ability to streamline operations, enhance data-driven decision-making, and foster seamless collaboration, ultimately driving customer-centric success.

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How Microsoft Dynamics 365 Customer Insights Can Help Your Organization

Microsoft Dynamics 365 Customer Insights is a comprehensive solution crafted to enhance the customer experience and enable the individuals responsible for its delivery, allowing you to:

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Transition from Anonymous to Recognizable Customers

Employ AI-driven identity management to establish the identities of previously unknown customers.

Elevate Customer Engagement

Offer personalized and memorable experiences, delivering precisely timed messages to your customers through AI-guided channel selection.

Foster Leads and Cultivate Accounts

Generate and nurture leads that are poised for sales conversion through personalized communication.

Connect with Customers on Their Terms

Engage customers across a range of readily available digital channels, including SMS through partners like Infobip, LINK Mobility, Telesign, Twilio, push notifications, and email.

Optimize Marketing and Sales Efficiency

Establish common objectives between marketing and sales teams to enhance pipeline velocity and use pre-designed analytic dashboards to track key drivers for lead generation and qualification.

Maintain a Balance Between Customer Consent and Privacy

Integrate consent data into the data unification process and ensure that consent statuses are automatically updated through data refreshing—always guaranteeing compliance with privacy and security regulations.

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Expedite Insight Generation

Quickly discern customer trends and patterns by utilizing pre-designed machine learning templates which can predict customer lifetime value and suggest optimal next steps to take.

Accelerate Branded Content Creation

Jumpstart the creation of emails and marketing forms by referencing your website. Simply input the URL into Copilot to receive brand-aligned recommendations that can be easily refined to match your content requirements.

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Harness the Power of Unified Customer Data with Dynamics 365 Customer Insights

With Dynamics 365 Customer Insights, you can expand your understanding of your customers, create personalized real-time customer journeys, and anticipate future opportunities in real-time. Furthermore, by leveraging Copilot within Customer Insights, you can streamline your processes and access deeper insights more quickly through state-of-the-art AI technology and features such as:

Comprehensive Customer Profiles

Develop comprehensive customer profiles by integrating transactional, demographic, and behavioral data, enabling a holistic understanding of your clientele.

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Augmented Customer Data

Enhance customer profiles by incorporating both first-party and third-party signals. This includes leveraging Microsoft’s proprietary audience intelligence and uncovering specific preferences through predefined third-party data sources.

Customer Segment Creation and Management

Identify fresh audience segments with AI-driven recommendations and bolster personalization by employing real-time segmentation, which dynamically adapts customer segments based on the most up-to-date data.

Dynamic Customer Journeys

Craft contextually relevant journeys using our visual journey builder and leverage real-time, customer-triggered events to promptly respond to customer interactions and convert interest into sales.

A/B Testing

Enhance engagement by conducting A/B tests to pinpoint the most effective content or journey branches and measure their success to align with your business objectives.

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Customer Insights

Utilize natural language queries to extract valuable information from your customer data, such as customer lifetime value, product preferences, and average customer spending habits.

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Content Creation

Accelerate content creation with Copilot by receiving fresh and customizable content recommendations tailored to specific audience segments.

Customer Journey Design

Simplify the development of customer journeys with Copilot, which provides suggestions based on your descriptions of desired business goals, target audiences, or preferred flow. Approve or modify these suggestions to suit your needs.

Microsoft Copilot: Your AI Partner in Productivity

Copilot for Dynamics 365 Customer Insights allows you to ask questions, understand customers, and personalize–all with AI guidance.

Learn More About Copilot

Why Choose Velosio as Your Microsoft Partner?

Velosio is among the largest and most recognized Microsoft Dynamics partners. Many years as a recognized leader in ERP, CRM, Cloud productivity, and business intelligence solutions has repeatedly landed Velosio in the top 1% of Microsoft Dynamics Partners worldwide.

By partnering with Velosio you can ensure:

Industry Expertise

Velosio’s seasoned advisors specialize in midmarket companies, ensuring tailored solutions that address specific industry needs. This gives us a unique edge in the ability to provide insights and strategies that drive real results.

Cloud Applications Leadership

As a leading cloud applications partner, Velosio empowers businesses to leverage cloud technology effectively. Whether it’s Dynamics 365, Azure, or Office 365, Velosio guides clients toward competitive advantages.

Transformative Solutions

Velosio’s deployment models swiftly guide clients to the right solution, helping them maximize their technology investments. From ERP to CRM, Velosio ensures that businesses stay ahead in today’s dynamic market.

Your Success is Our Focus

You won’t find a partner with people more passionate about making their clients into heroes. Velosio attracts the most experienced consultants and technologists around who go beyond implementation. Our team is dedicated to helping you unlock the full potential of Dynamics 365 Customer Insights.

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Whether you’re curious about our software solutions, services, or support, we’re ready to answer all your questions.

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Dynamics 365 Customer Insights Pricing

$1,7000
US tenant/month

Includes up to 4 environments, 100,000 Unified People, and 10,000 Interacted People.

Does not include implementation costs.

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Your Team of Experts

Jason Wietharn
Jason Wietharn
Practice Director, Customer Engagement
Velosio
Jason works with companies across the globe to strengthen the experience they provide their users and clients. With years of hands-on experience with Dynamics 365, coupled with real-world business experience, Jason understands how today’s modern technology can help project-based businesses overcome challenges and become more profitable.
Jackie Simens Velosio
Jackie Simens
CE Consulting Manager
A technology solution is only as good as the people who use it. Jackie’s passion is ensuring your team members love the solutions you put in place and quickly adopt new processes.
Kandarp Vaishnav
Kandarp Vaishnav
Principal Consultant
Photo of Dave Sigler
David Sigler
Principal Consultant
Velosio
Over nearly 30 years, Dave has held the titles of field service tech, project manager, and field service engineer before shifting his focus to the technology that makes field service operations more effective.

Dynamics 365 Customer Insights Frequently Asked Questions

What’s the difference between Dynamics 365 CE and Dynamics 365 Customer Insights?

What’s the difference between Dynamics 365 Marketing and Dynamics 365 Customer Insights?

How long does it take to implement Dynamics 365 Customer Insights?

What is the cost of migrating to Dynamics 365?

How does Dynamics 365 integrate with other systems?

What if I want to add additional Dynamics 365 products, such as Dynamics 365 Finance or Dynamics 365 for Sales?

How does Dynamics 365 Customer Insights handle data integration compared to other CDPs?

Is my data secure with Dynamics 365?

What training and support are available for Dynamics 365?

Have a question? Our team of experts are here to help!

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Dynamics 365 Customer Insights